Faculty of Economics, Business and Tourism Split
visual identity, creative direction
The visual identity for the Faculty of Economics and Business in Split is built around the concepts of analytics, growth, and contemporary academic values, with subtle references to the Mediterranean context. The system is designed to be clear, flexible, and functional across both digital and print media.
The identity combines a data-inspired mark, a dual typographic approach, and a restrained color palette with selective warm accents to add energy, balance, and visual accessibility.
A contemporary brand that’s bold and engaging, with designs that are both logical and aesthetically pleasing.
© MASCERON 2026
