Our approach

① Change

We understand the importance of design and how it defines a brand or product. Sometimes modification is enough. As a result, we begin by deconstructing the current design and assessing the significance of each individual component. This approach guarantees a strong foundation for a makeover that honors the brand’s history while while aspiring to something fresh. An unassuming upgrade.

② Progression

Change teaches us about a brand’s history. It’s all about going one step forward in evolution. As the world around a brand changes, so does how that brand’s visual expression is perceived. In Progression, we explore the future of the brand and what it will look like as we take this shift seriously. Never forgetting where it originated from.

③ Renaissance

The term “Renaissance” is significant. But it’s our responsibility to think broadly at this stage of the process. Renaissance is about challenging ourselves if Change is about challenging the current situation and Progression is about challenging the brief. And we achieve this using a design solution that is not only unique but also quite simple.